Google announced at the beginning of August 2023 an update to its knowledge graph, which includes the possibility of adding links to social networks. This update allows businesses to display their social media presence in search results, which can help them improve their branding and increase their exposure to their target audience. To add social media links to your knowledge graph, you must sign up for the Google My Business service. After that, you can go to “Settings” and select the “Social Network Links” option. In this menu, you can add links to all the social networks where you are active.
Google’s update is a welcome step for businesses that want to take advantage of the potential of social networks to increase their exposure to the target audience. By adding social media links to their knowledge graph, businesses can present their social media presence in a more organized way, which can make it easier for potential customers to find them.
Here are some of the benefits of adding social media links to the knowledge graph:
- Brand Enhancement: Adding social media links to your knowledge graph can help you create stronger branding for your business. When potential customers search for your business, they will be able to see your social media presence, which can help them better understand who you are and what you do.
- Increase exposure: Adding social media links to your knowledge graph can help you increase your exposure to your target audience. When potential customers search for information related to your industry, they may see your social media links in the search results.
- Improve SEO: Adding social media links to your knowledge graph can help you improve your SEO. Links from strong sites, such as social networks, can help Google better understand the quality of your site, which can lead to an improvement in its ranking in search results.
If you are a business interested in taking advantage of the potential of social networks to increase your exposure to your target audience, you are advised to add social network links to your knowledge graph.
